Why are HML funds more successful than HML crowdfunding sites? HML funds are run by real estate people, HML crowdfunding sites are run by technology people. The techs believe you can create a “program” to substitute for the knowledge, experience, analytical ability and deal making savvy of successful private lending professionals, so far this has not proven correct. Visit our website, click on “Request a Loan Now” and fill out the online, interactive loan application.